Mission / Vision / Values

We provide a service that many others strive to emulate, and with our clear ambition for the future, our mission, vision and values set us apart from the crowd.

Mission

Our organisation exists to provide life-saving services by means of rapid helicopter and vehicular response to trauma and medical emergencies, using the highest standards of clinical care.

Vision
To be the finest Helicopter Emergency Medical Service provider in the UK. We aim to pioneer the development of new standards of care and innovative service delivery to our patients, and to prevent loss of life whenever and wherever possible.

Values

Excellence: We will lead with vision, inspiration and integrity. We will manage by process. We will succeed through our people. We will nurture talent. We will build partnerships to achieve our goals. We will add value to our stakeholders. We will achieve balanced results and we will take responsibility for a sustainable future.

Engagement: We will communicate our strategy, aims and outcomes to a wide audience of interested parties. We will involve staff, volunteers and supporters in our work. We will be open and transparent with our policies and process. We will inform society of our impact on it and the outcomes we realise. 

Innovation: We will adopt a culture of continuous  improvement and development. We will encourage new ideas. We will reward success. We will invest in technology. We will train and encourage our people to become high achievers in their field. We will take appropriate risks.