Vision, Mission & Values
We provide a service that many others strive to emulate, and
with our clear ambition for the future, our mission, vision and
values underpin everything we do.
The Vision
We will be the largest, financially strongest and clinically
finest Independent Helicopter Emergency Medical Service pioneering
new standards of care for patients across the UK.
The Mission Statement
Our Organisation exists to save lives and improve patient outcomes
by way of rapid response to trauma and medical emergencies and by
any other appropriate means provided free of charge whenever and
wherever there is a need.
The Core Values
The core values that will drive the organisation are: Excellence;
Engagement and Innovation
Excellence - We will lead with Vision,
Inspiration and Integrity. We will manage by process. We will
succeed through our people. We will nurture talent. We will build
partnerships to achieve our goals. We will add value to our
stakeholders. We will achieve balanced results and; we will take
responsibility for a sustainable future.
Engagement - We will communicate our strategy,
aims and outcomes to a wide audience of interested parties. We will
involve staff, volunteers and supporters in our work. We will be
open and transparent with our policies and process. We will inform
society of our impact on it and the outcomes we realise.
Innovation - We will adopt a culture of
continuous improvement and development. We will encourage new
ideas. We will reward success. We will invest in technology. We
will develop and encourage our people to become high achievers in
their field. We will take appropriate risks.
Those three core values will be at the heart of everything we do
and will drive our people to achievement, no matter how large or
small, in all areas of our work.